[#KeepgoingTOGETHER] Vol. 44 / Mio Matsuda "Creole Nippon through the Window" - EU・ジャパンフェスト日本委員会

[#KeepgoingTOGETHER] Vol. 44 / Mio Matsuda “Creole Nippon through the Window”

Mio Matsuda |Singer

Impressions Gained through Online Activities

It has been our pleasure to stream Mio Matsuda’s concert for people from all over the world, who are at home looking forward to hearing her voice, while many concerts are canceled due to COVID-19. Imaging the screens of internet devices as “windows” open to the world, we could deliver the performance streaming to a variety of viewers including those who haven’t heard her before. We are exploring the potential of live streaming, and ways to open to a borderless world.
 Following the live streaming, we have received many positive responses and messages from the audience.


Twists Taken to Tackle Difficulties Appeared in the Preparation Phase of Online Distribution

There was no wifi at the venue so we had tested many times beforehand to establish a stable internet connection, though on the day of streaming the environment had changed drastically and it took a long time to rearrange it. This experience has helped us to find better solutions for the next time.
 We planned the program according to the concept of the concert “Creole Nippon”. For example, we prepared videos, texts, and explanations of the songs to include in the streaming performance. The texts and explanations were included English and Portuguese as well as Japanese, in order to include an audience from around the world.


Utilization and Development of Online Live Streaming for Upcoming Activities

As we have received many positive responses, we are planning the following event of this series to deliver the songs to various part of the world “through the window”.
 Also, as each streaming being archived online, the audience will be able to follow the streaming series. We would like to make streaming programs with creativity and flexibility, from various places with different members each time.



Mio Matsuda “Creole Nippon through the Window”

  • Date: 31 May 2020
  • Content:
     Mio Matsuda, a multilingual musician who sings from Portugal’s Fado to Latin American and African rhythms, and has performed for many years with artists from European, African and Latin American countries. In recent years, she has been researching historical folk songs through archives and fieldwork with people in local areas.
     ”Creole Nippon” is a project that lost songs brings to life, revitalizing local memories of people attached to the nature and history. The title comes from Mio’s longtime experiences in Cabo Verde, the creole archipelago in the Atlantic Ocean. The songs express Japan’s creole roots and stories, created through the mixture of people interacting throughout history. Diverse Japanese songs sung by people living in the mountains, hidden Christian islands, immigrants to Brazil, Hawaii, and the South Sea tell us of forgotten histories.
     As we keep social distance, this online musical performance can be an exciting way to connect the people and lands. We use the word “through the window” in the title because the window, both real and virtual, can take us on imaginary travels and inspire each other. These precious songs are a gift to share with people in the world by exchanging positive energy and affection through the window of music.
  • Promotion Tool: Mio Matsuda Official Homepage、Facebook
  • Distribution Tool: YouTube
  • Twists to get attention and reactions from audiences:
    Sending Direct Messages (DM), promotions on Mio Matsuda Official Homepage, and use of hashtags 
  • The number of views:
    The number of viewers during the live: 264 
    Total number of views: 2129 (as of 5 June 2020)